On this page you'll find collateral to promote the United Way campaign in your workplace. These materials are the National versions of the materials, in English.


United Way GIF

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In the past you might have hung a poster in your lunch room or your cubicle wall, but these days, the campaign is online! This GIF can be used on your workplace's intranet to promote your United Way campaign - a series of moving images and a call to action to donate to the campaign are all in this one file. If you have an internal social network, this will work too! Consider it your flexible graphic tool to promote your campaign for things like Workplace by Facebook, Yammer, Sharepoint, and others. 



Donor Information Email: New Donors (Single Email)

Are you looking to send just one email, or an example of making the case for United Way in one place? Here are the assets to invite prospective donors to give to United Way all in one place. These are assets you can use to craft the note you need to engage people with your campaign, like a email version of a brochure. 

In the download below you'll find copy and images, along with a PDF of the email design, and an Outlook email template for use in Microsoft Office environments. 

Please note that the Microsoft Outlook templates are design to work with Outlook only, not other email clients and platforms. Also note that there are a bunch of spots for you to customize! Please make sure you adapt the copy, or remove what you don't need. 

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Donor Information Email: Returning Donors (Single Email)

This version of the single email invites donors who have given to United Way before to give again! The same assets are provided--copy and images, a PDF of what the email looks like, and a Microsoft Outlook template--so you can craft your own email, or easily use the one that's already built. 

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The same notes apply regarding the Outlook template: please see above. 

Leadership Case for Support Email (Single Email)

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These email assets are for inviting previous United Way donors who have given $1,200 or more in the past to give again. If you are looking to send just one email to make the case for why people should support United Way at the Leadership level, this is the one to send! 


The same notes apply regarding the Outlook template: please see above. 

Full Email Curriculum

Here is an example of what an email curriculum could look like, to invite people to support the United Way campaign in your workplace. The linked PDF shows sample copy for a series of four messages: a launch email, two reminders, and a last chance. 

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Full Email Curriculum: Leader Donors

This curriculum mirrors the first email curriculum, but is written to speak to donors giving more than $1,200 to United Way and the importance of giving at this level.

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Thermometer Generator



This year, to support our workplaces' virtual campaigns, we're giving you a tool to generate your own thermometer to show how well your fundraising is going. Click the link below to produce a thermometer showing your current progress, using your campaign's specific goal and results, and come back as often as you like to update it! 



Thank You Certificates

Are you looking to send someone a thank you for their excellent work on your workplace campaign? Use one of these options: add their name to a fillable PDF, or merge several names into the Word document.